Sky - "Filhos do Rock"

FCB Brasil

FCB Brasil São Paulo, Brasil

Premios

11594

Marca: Sky
País: Brasil

Anunciante: Sky

Título	Filhos do Rock
Agencia	FCB Brasil
Campaña	Filhos do Rock
Anunciante	Sky
Marca	Sky
Posted	Junio 2012
Sector Empresarial	Servicios de telefonía de larga distancia
Sinopsis	SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. [1] Connecting generations
Filosofía	Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas. [1] Sons of the Rock in Rio
Problema	SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand.
Resultado	Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket.
Medio	Otros
Comprador de arte	Tina Castro
Director artístico	Adriano Alarcon
Productor de sonido	Play it Again
Illustrator	Indio San
Director artístico	Rodrigo L. Rodrigues
Miembro del equipo creativo	Ricardo Martin Neto
Miembro del equipo creativo	Ricardo John
Miembro del equipo creativo	Rodrigo L. Rodrigues
Miembro del equipo creativo	Mauricio Diament
Miembro del equipo creativo	Carlos Santos
Miembro del equipo creativo	Ader Moreira
Director creativo	Benjamin Yung Jr
Director creativo	Ricardo John
Director creativo	Adilson Xavier
Responsable de conceptos / redactor	Adriano Alarcon
Fotógrafo	Leandro Teixeira
Director medios comunicación	Alexandre Ugadin
Director medios comunicación	Sandra Carvalho
Digital Creative Director	Mauro Ramalho
Fotógrafo	Marcia Ramalho
Director de publicidad	João Paulo Marques
Director de publicidad	Marcelo Miranda
Responsable de cuentas de agencia	Mauro Silveira
Responsable de cuentas de agencia	Marco Aymoré
Responsable de cuentas de agencia	Renata Velloso
Responsable de cuentas de agencia	Juliana Nascimento
Responsable de cuentas de agencia	Patricia Marinho
Responsable de cuentas de agencia	Pedro Fuhrer
Director de publicidad	José Ricardo Gallian
Productora	Gata Cine Produções Ltda
Planificador de cuentas	Pedro Cruz
Planificador de cuentas	Tatiana Weiss
Responsable de conceptos / redactor	Ricardo Martin Neto
Responsable de conceptos / redactor	Ricardo John
Graphic Producer	Diego Bischoff
Graphic Producer	Edgardo Pasotti