| Título | Stamp |
| Agencia |
BBDO Guerrero
|
| Campaña |
For Persistent Headaches
|
| Anunciante |
Bayer HealthCare LLC
|
| Marca |
Saridon
|
| Fecha de primera difusión/publicación |
2012 / 4
|
| Sector Empresarial | Medicamentos
|
| Lema | For persistent headaches. |
| Sinopsis | Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" |
| Filosofía | A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. |
| Problema | Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. |
| Resultado | The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide! |
| Medio |
Televisión
|
| Productora |
Revolver
|
| Responsable de la creación |
David Guerrero
|
| Director creativo |
Rey Tiempo
|
| Responsable de conceptos / redactor |
Red Ollero
|
| Director de cuentas |
Cindy Evangelista
|
| Responsable de cuentas de agencia |
Iking Uy
|
| Supervisor de clientes |
Christian Galvez
|
| Planificador estratégico |
Cristina Buenaventura
|
| Productor |
Aldous Pagaduan
|
| Realizador |
Joel Limchoc
|
| Director de fotografía |
J.A. Tadena
|
| Postproducción |
PostManila
|
| Producción de sonido |
Hit Productions
|
| Director ejecutivo de creación |
Brandie Tan
|
| Director ejecutivo de creación |
David Guerrero
|
| Director creativo |
Gary Amante
|
| Director artístico |
Gary Amante
|
| Director artístico |
JP Palileo
|
| Director artístico |
Peepo David
|
| Responsable de conceptos / redactor |
Rey Tiempo
|
| Responsable de conceptos / redactor |
David Guerrero
|
| Productor |
Ino Magno
|
| Productor |
Idda Aguilar
|
| Supervisor de clientes |
Edward Go
|
| Supervisor de clientes |
Jay Lopez
|