| Título | Grandparents-PreSale |
| Agencia | Jung von Matt/Limmat Werbeagentur AG |
| Campaña | Grandparents-PreSale |
| Anunciante | Graubünden Ferien |
| Marca | Graubünden Ferien |
| Fecha de primera difusión/publicación | 2018 / 4 |
| Producto | Hotel Booking |
| Sector Empresarial | Transportes, viajes y turismo |
| Sinopsis | The whole of Switzerland was waiting impatiently for the new edition of a popular children's book, featuring two mountain goats who also star in Graubünden Tourism's commercials. To create some buzz, the tourist authority and its agency came up with a fun idea: a premier exclusively for grandparents. Three weeks before the book's official launch, only grandparents were allowed to buy it. In shops, seniors had to confirm their grandparent status with photos, children's drawings or, of course, a grandchild or two. |
| Medio | Case Study |
| Duración | |
| Director creativo | Adrian Merz |
| Director creativo | Alain Eicher |
| Responsable de conceptos / redactor | Lukas Amgwerd |
| Responsable de conceptos / redactor | Maren Beck |
| Director artístico | Lukas Frischknecht |
| Director artístico | Lukas Wietlisbach |
| Responsable de la creación | Dennis Lück |
| Realizador | Lukas Waelli |
| Sonido | Jingle Jungle AG |
| Illustrator | Amélie Jackowski |
| Print Producer | Pepe Kägi |
| Retocador | Fabrizio Rutishauser |
| Media Relations | Michel Nellen |
| Accountant | Marie Vuilleumier |
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