Título | Ketchup A.I |
Agencia | Rethink Communications Inc. |
Campaña | Heinz A.I. Ketchup |
Anunciante | Heinz |
Marca | Heinz |
Posted | Noviembre 2022 |
Sector Empresarial | Mayonesa, ketchup, mostazas |
Sinopsis | With new artificial intelligence text-to-image programs taking over the internet, Heinz had to know – what does A.I. think ketchup looks like? It turns out that just like humans, A.I. prefers Heinz. |
Medio | Case Study |
Responsable de la creación | Aaron Starkman |
Responsable de la creación | Mike Dubrick |
Chief Strategy Officer | Sean McDonald |
Director creativo | Xavier Blais |
Responsable de conceptos / redactor | Xavier Blais |
Director creativo | Zachary Bautista |
Director artístico | Zachary Bautista |
Director creativo adjunto | Geoff Baillie |
Responsable de conceptos / redactor | Geoff Baillie |
Responsable de conceptos / redactor | Aman Soin |
Diseñador multimedia | Alex Fleming |
Strategist | Julian Morgan |
Broadcast Producer | Alex Butt |
Broadcast Producer | Steph Walker-Wells |
Post Supervisor | Megan O’Connor |
Post Supervisor | Shannon Ing |
Productor digital | Sheldon Sam |
Print Producer | AJ Merrick |
Studio | Brad Kumar |
Director de cuentas | Jamie Sutherland |
Director de cuentas | David Greisman |
Responsable de cuentas de agencia | Ashlynn Labinaz |
Montador | Tyler Erdelac |
Montador | Anna Vershinina |
Efectos especiales | Dustin Gamble |
Efectos especiales | Jean-Nicolas Duval |
PR Company | Middle Child |
PR Company | Zeno |
Media Company | Carat |
Media Company | P57 |
Marketing Director | Megan Lang |