| Título | Land Grabs |
| Agencia | Black River FC |
| Campaña | Virgin Mobile Tacticals |
| Anunciante | Virgin Mobile |
| Marca | Virgin Mobile South Africa |
| Posted | Septiembre 2012 |
| Sector Empresarial | Telefonía móvil y buscapersonas |
| Sinopsis | Every time you use R30 airtime, Virgin Mobile gives you an extra R10 free. This means you’re never left hanging mid-sentence during a phone call. To advertise this product, we ran salacious newspaper articles that we cut off at the most critical point, in order to highlight what running out of airtime feels like. |
| Medio | Publicidad en periódicos |
| Responsable de conceptos / redactor | Verona Singh |
| Director creativo | Kursten Meyer |
| Director ejecutivo de creación | Ahmed Tilly |
| Productor de la agencia | Laura Broccardo |
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