KFC - "KFC Suppertime Stories"

Ogilvy South Africa

Ogilvy South Africa Bryanston, Sudáfrica

Premios

19255

Marca: KFC
País: Sudáfrica

Anunciante: KFC

Título	KFC Suppertime Stories
Agencia	Ogilvy South Africa
Campaña	KFC Suppertime Stories
Anunciante	KFC
Marca	KFC
Fecha de primera difusión/publicación	2017 / 6
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	I must tell you how important reading and the telling of tales is for the younger folk. For children, a love of stories may lead to better-developed reading skills from an early age which will also assist in their academic careers, impart a love of learning and lead to higher grades in every subject. In addition, reading has been found to promote greater maturity, increased discipline and spark curiosity in the world, as well as to an interest in problem-solving and creativity. This tradition of storytelling is being celebrated in KFC’s limited edition campaign, “KFC Suppertime Stories”. The idea is based on a simple concept: “Mealtimes are often disrupted by technology. What if we used technology to bring families together?” The iconic KFC bucket has been given a makeover, with a specially illustrated and laser-cut sleeve which slips over the bucket and may then be removed once you’re at home. Customers are invited to download a special Suppertime Stories smartphone app. Type in a code that is printed on the sleeve, and place the inverted bucket sleeve over the phone, with the torch/flash light facing upwards. Then switch off the lights and let the magic unfold. The smartphone’s light, sound and vibration features are used to enhance the narrated story; the light shines through the laser-cut stencils, projecting shapes onto the ceiling and walls. The stories are based on traditional African folk tales: “Why Hippo Doesn’t Eat Fish”, “Why Mosquito Buzzes in People’s Ears” and “Why Thunder and Lightning Live in the Sky”. These are all stories with strong moral messages and themes such as collaboration, humility, temper management and dispute resolution.
Medio	Packaging Design
Duración	120 seconds
Responsable de la creación	Peter Case
Director ejecutivo de creación	Mariana O’Kelly
Director ejecutivo de creación	Matthew Barnes
Director creativo	Candice Hellens
Director creativo	Robyn Bergmann
Director creativo	Gregory King
Director creativo	Anneke Jacobs
Responsable de conceptos / redactor	Candice Hellens
Diseñador	Robyn Bergmann
Diseñador	Marike Hechter
Diseñador	Gregory King
Diseñador	Anneke Jacobs
Illustrator	Anneke Jacobs
Director artístico	Moira-Gene Sephton Gous
Director de cuentas	Lungi Ngobese
Account Management	Karen Carr
Productor de la agencia	Juliet Curtis
Productor de la agencia	Alison Ross
Productor de la agencia	Tercia Makhubela
Responsable de cuentas de agencia	Daniella Block
Backend Developer	Chris Marais
Backend Developer	Melikhaya Phangwa
Frontend Developer	Nicole Jaftha
Quality Assurance Manager	Mark Adams
Head of Development	Graham Talbot
Director de proyectos	Stephanie Powell
Diseño digital	Marina LeRoux
Comprador de arte	Emma Hurley
Comprador de arte	Jane Paoli
Director de producción	Colleen Idle
Director de producción	Johan Dipenaar
Realizador	Ross Garrett
Productor	Lyndsay-Jane Barnard
Productora	Darling Films
Montador	Evy Katz
Montador	Angela Whitehouse
Postproducción	Blade
Grade	Pudding Colour Services
Sound Engineer	Louis Enslin
Sound Engineer	Theo Potgieter
Productora	Produce Sound
Illustrator	Jean de Wet
Cinematografia	Michael Knight
Laser Impressions	Gaetano Murolo
Chief Marketing Officer (CMO)	Mike Middleton
Marketing Director	Thabisa Mkhwanazi
Marketing Manager	Hloni Mohope
Brand Manager	Lynette Ngwata
Digital Marketing Manager	Benjamin Schoderer