Heineken - "Ambush"

Bates 141 Singapore Singapore, Singapur

17815

Título	Ambush
Agencia	Bates 141 Singapore
Campaña	Bottle Opener - Heineken
Anunciante	Heineken
Marca	Heineken
Posted	Marzo 2001
Producto	Beer
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Lema	It could only be Heineken
Sinopsis	"The Bottle Opener Campaign takes an unusual look at the love of Heineken from an unusual and unexpected perspective the bottle opener. The advertising focuses on the relationship between the bottle opener and the Heineken bottle, which represents the desire of the bottle opener our desire.
Filosofía	"The idea was to break away from the norm while maintaining the basic premise of the USP It could only be Heineken. The execution is fresh, yet one that doesnt loose the basic response required from our consumer positive branding, a desire for a Heineken and memorable.
Problema	Heineken is a great global brand that has not been able to communicate its brand proposition in a consistent fashion around the world. The challenge was to communicate its single global positioning - 'It Could Only Be Heineken' in print in way that was unique, cut-through and reached out to a younger segment of the drinking audience..
Medio	Publicidad en revistas
Mercado	Singapur
Director creativo	Aris Theophilakis
Responsable de conceptos / redactor	Camilla Bjornhaug
Director artístico	Preben Moan
Productor de la agencia	Natarajan Vytheswaran
Director de fotografía	Erwin Olaf