Título | Wear It Your Way |
Agencia | R/GA |
Campaña | Wear It Your Way |
Anunciante | eBay |
Marca | eBay |
Fecha de primera difusión/publicación | 2018 / 3 |
Sector Empresarial | Compras en línea y comercio electrónico |
Filosofía | eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer. The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business. R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture. The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish. R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels. |
Medio | Interactivo |
Duración | |
Montaje | Whitehouse Post |
Sound Design | Sonic Union |
Marketing Manager | Paola Nieto |
Director of Marketing | Annie Lupardus |
Director artístico | Bianca Kosoy |
General Manager | Victoria Perry |
Manager | Paul Friedland |
Chief Marketing Officer (CMO) | Suzy Deering |
Director artístico | juliette delerue |
Strategist | Anjali Madison |
Strategist | Brittany Graham |
Director ejecutivo de creación | Adam Reeves |
Responsable de la creación | Renee Blake |
Productor ejecutivo | Lisa Greenleaf |
Managing Director | Paola Colombo |
Director de cuentas | Jessica Sugg |
Head of Content Production | Diego de la Maza |
Production Assistant | Sanj Sekhar |
Creatives | Johnny Castle |
Responsable de conceptos / redactor | Katie Edmondson |
Responsable de conceptos / redactor | Ben Schneider |
Director artístico | Katie Yoder |
Director creativo adjunto | Oriel Davis-Lyons |
Content Producer | Margo Lowry |
Content Producer | Mac Demyanovich |
Content Producer | Samantha Rundbaken |
Content Producer | Kristen Walsh |
Group Executive Creative Director | Eric Jannon |
Group Executive Creative Director | Chris Northam |
Group Strategy Director | Yael Cesarkas |
Strategist | Mike Baker |
Associate Director | Nakiella Smith |
Business Affairs | Nakiella Smith |
Business Affairs Manager | Tamika Knight |
Production Coordinator | Elissa Steinhofer |
Studio Director | Hana Newman |
Studio | Vin Farrell |
Director of Business Affairs | Stephen Bernstein |
Group Director | Bryan Gregg |
Client Engagement | Bryan Gregg |
Director de cuentas | Candice Meier |
Director creativo adjunto | Shannon Ross |
Productora | Prettybird |
Executive Producer | Kerstin Emhoff |
Executive Producer | Susanne Hargrove |
Director | Matt Lambert |
Managing Director | Tracy Hausern |
Line Producer | Michele Abbott |
Editor | Spencer Brisson |
Editor | Martin Leroy |
Producer | Annie Maldonado |
Producer | Jordan Stricklin |
Post Production Company | CarbonFX |
Colourist | Aubrey Woodiwiss |
Producer | Paul O'Beirne |
Productor ejecutivo | Frank Devlin |
Music Supervision | Chip Herter |
Productor ejecutivo | Annick Mayer |
Song | Individual |
Artist | ORFA |
Mix | Michael Marinelli |
Mix | Mix Engineer |
Music Production | Butter Music + Sound |
Producer | Stone Irr |
Retoucher | Olga Lamm |