Birra 08 - "Cats In The Dark app"

DDB Madrid

DDB Madrid Madrid, España

4857

Título	Cats In The Dark app
Agencia	DDB Madrid
Campaña	Cats In The Dark
Anunciante	Birra 08
Marca	Birra 08
Posted	May 2013
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Lema	The night will no longer confuse you
Lema (Lengua original)	La noche ya no volverá a confundirte
Sinopsis	As we all know “at night all cats are grey”. Therefore, the Cats In The Dark app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.
Medio	Mobile Advertising
Duración	59 seconds
Más información	http://www.catsinthedark.com
Responsable de la creación	José María Roca de Vinyals
Director ejecutivo de creación	Fernando Barbella
Director creativo	Jaume Badia
Responsable de conceptos / redactor	Javier Nuñez
Director artístico	Silvia Cutillas
Director técnico	Emilio González
Digital Production	RSB Media
Productora	Igloo Films
Realizador	Dani de la Orden
Productor de la productora	Mireia Martinez