| Título | DESIGNATED DRIVER |
| Agencia | adam&eveDDB |
| Campaña | Designated Driver |
| Anunciante | The AA |
| Marca | The AA |
| Fecha de primera difusión/publicación | 2017 / 3 |
| Sector Empresarial | Seguridad Vial |
| Sinopsis | The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. |
| Medio | Web Film |
| Duración | |
| Postproducción | Framestore |
| Audio Post Production | 750mph |
| Director de publicidad | Edmund King |
| Responsable de la creación | Richard Brim |
| Director ejecutivo de creación | Ben Tollett |
| Responsable de conceptos / redactor | Alex Lucas |
| Director artístico | Jon Farley |
| Chief Strategy Officer | David Golding |
| Planificador de cuentas | Nick Hirst |
| Director de cuentas | Chloe Harding |
| Productor de la agencia | Lucie Georgeson |
| Media Agency | Carat UK |
| Productora | Outsider |
| Realizador | James Rouse |
| Productor de la productora | Benji Howell |
| Director de fotografía | Alex Melman |
| Montador | Bill Smedley |
| Montaje | Work Editorial |
| Audio Post Production | Sam Ashwell |
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