| Título | Maynards Diver |
| Agencia |
VCCP
|
| Campaña |
Set The Juice Loose
|
| Anunciante |
Mondelez International
|
| Marca |
Maynards Bassetts
|
| Fecha de primera difusión/publicación |
2023 / 7
|
| Sector Empresarial | Golosinas y turrones
|
| Sinopsis | Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London are today launching another bold and playful OOH campaign to remind the nation just how juicy their favourite Maynards Bassetts Wine Gums and Jelly Babies really are. Continuing with the iconic and award-winning Maynards Bassetts brand campaign ‘Set the juice loose’, VCCP London is once again re-energising the playful line with a modern twist for a new audience. Targeting lapsed fans the campaign aims to tap into the nostalgia of the original and much loved sweet brand, Maynards Bassetts. Maynards Bassetts over the last couple of years have not shied away from creating big and bold OOH work. And this year is no different. Cementing itself as the brand that loves OOH, the brand’s latest campaign depicts delicious Wine Gums and Jelly Babies which are under attack from a series of collectible figurines. Desperate to release the juice that the sweets contain, the battle scenes are meant to bring a smile. |
| Medio |
Exterior
|
| Media Agency |
Carat
|
| Director ejecutivo de creación |
Darren Bailes
|
| Miembro del equipo creativo |
Daniel Glover-James
|
| Joint Head of Planning |
Nicky Vita
|
| Director creativo |
David Masterman
|
| Miembro del equipo creativo |
Elias Torres
|
| Director de publicidad |
Elise Burditt
|
| Senior Producer |
Doris Tydeman
|
| Miembro del equipo creativo |
Adam Taylor-Smith
|
| Business Director |
Matt Smith
|
| Planning Director |
Ollie Latham
|
| CGI |
David McLeod
|
| Responsable de cuentas de agencia |
Matt Reed
|
| Integrated Project Director |
Jon Dewart
|
| Miembro del equipo creativo |
Steven Yeates
|
| Director de cuentas |
Anna Fotheringham
|
| Brand Manager |
Anna Ulrich
|
| Client Director |
Alice Millar-Durrant
|
| Client Account Director |
Patrick Gorman
|
| Planning Manager |
Jonathan Kriening
|
| Ejecutivo de cuentas |
Hugo Cadman
|
| CGI |
Bernstein & Andruiili
|
| SFX |
Strings & Tins
|
