Cole-Haan - "Dancers"

BBH New York

BBH New York New York, Estados Unidos

6809

Título	Dancers
Agencia	BBH New York
Campaña	Don't Go Home
Anunciante	Cole-Haan
Marca	Cole-Haan
Posted	Septiembre 2012
Sinopsis	To introduce the bold new Cole Haan Chelsea Pump, a heel designed to move effortlessly through city that never sleeps – Cole Haan is lighting up a campaign to prove these shoes can stand up to the ultimate wear test…an all-night New York City dance party. This new campaign brings together outdoor disco ball projections, late-night dance parties, glow-in-the-dark rolling gates and food (and shoe!) trucks during the height of Fashion Week to remind partygoers that, with the Cole Haan Chelsea Pump, there is no need to go home. New York City becomes the medium for bringing the spirit of Cole Haan to life across multiple channels during the hours of the night when downtown comes alive.
Medio	Ambient
Mercado	Estados Unidos
Responsable de la creación	John Patroulis
Director creativo	Caprice Yu
Director artístico	Devon Hong
Responsable de conceptos / redactor	Matt Clark
Director ejecutivo de creación	Kathrin Hoffmann
Responsable de la producción	Justin Booth Clibborn
Productor de la agencia	Melissa Jarosz
Productor de la agencia	Lauren Fertitta
Business Director	Allison Sabol
Responsable de cuentas de agencia	Georgie Gooley
Planificador estratégico	Kendra Salvatore
Planificador estratégico	Colleen Leddy
Planificador estratégico	Sam Jesse
Productora	UNIT9
Productora	TH Productions