WWF - "Debbie Wong cooks Soy Sauce Seabass"

Grey Worldwide

Grey Worldwide Kuala Lumpur, Malasia

2374

Título	Debbie Wong cooks Soy Sauce Seabass
Agencia	Grey Worldwide
Campaña	Your Plastic Diet
Anunciante	WWF
Marca	WWF
Fecha de primera difusión/publicación	2020 / 2
Sector Empresarial	Cuestiones medioambientales
Sinopsis	Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food. The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card.
Medio	Web Film
Duración	32 seconds
Director ejecutivo de creación	Graham Drew
Director creativo	Andrew Fong
Director creativo	Heng Thang Wei
Responsable de conceptos / redactor	Selva Ganapathy
Director artístico	Kevin Wong
Director artístico	Ralve Khor
Productor	Suzy Chiang
General Manager	Jo Yau
Brand Director	Marcus SK