3M - "Making School Zones Safer Around the World"

McCann New York

McCann New York New York, Estados Unidos

1937

Marca: 3M
País: Estados Unidos

Anunciante: 3M

Título	Making School Zones Safer Around the World
Agencia	McCann New York
Campaña	Making School Zones Safer Around the World
Anunciante	3M
Marca	3M
Fecha de primera difusión/publicación	2022 / 4
Sector Empresarial	Industria
Filosofía	3M brings visibility to an issue that is too often left in the dark. The company recently launched Project School Zone Safety, a company initiative aimed to raise global awareness of the road dangers children face traveling to and from school. According to Safe Kids Worldwide, 500 school-age children die in roadside accidents every day. To help address this issue, 3M is sharing the stories of those most impacted through compelling video footage and real-life testimonies. Starting with 100 schools around the world, Project School Zone Safety is implementing science-driven innovations to make road improvements to help protect the lives of children. While 3M implements on-the-ground changes, the media campaign will showcase real stories, from real people, in these communities, touching on the positive impact that these solutions have made in their lives. 3M captured footage and testimonies on location from students, families, and educational administrators, including Mexico, India, and St. Paul, Minnesota.
Medio	Integrated Media/360 Activation
Duración	30 seconds
EVP, Global Executive Creative Director	Caprice Yu
EVP Director Of Brand Content	Dave Moore
SVP, Group Creative Director	Chad Baker
SVP, Group Creative Director	Ryan Paulson
Director creativo adjunto	Eric Aragon
Director creativo adjunto	Jack Deligter
Chief Strategy Officer	Erica Yahr
SVP, Group Strategy Director	Laura Frank
VP Strategy Director	Emily Brown
Strategist	Emily Castellano
SVP Executive Music Producer	Eric Johnson
Music Producer	Colleen Dahlstrom
SVP Executive Integrated Producer	Kathy Love
SVP Executive Account Director	Amber Greenwalt
VP Account Director	Alba Berdala
Jefe de cuentas	Emily Charlton
Assistant Account Executive	Katherine Zhang
Director de publicidad	Brian Rice
Director de publicidad	Yemisi Emiola
Director de publicidad	Kristine Frost
Director de publicidad	Cindy Ridge
Director de publicidad	Caitie Beisswenger
Director de publicidad	Betsy Kennedy
Director de publicidad	Stephanie Dodd
Head of Content	Adam D. Hirsch
Productora	Craft NY
Senior Producer	Zoe Katz Greene
Director de fotografía	Karina Silva
Director de fotografía	Reuben Steinberg
Montador	Max Sitnikov
Montador	Ilya Katsap
Senior Producer	Liz Snyder
Junior Producer/Assistant Editor	Hayley Danke
Assistant Editor	Paul DeCarlo
Assistant Editor	Sarah May
Ingeniero de sonido	Nick MacDonald
Ingeniero de sonido	Gerard McConville
Colorista	Devin Altobello
Gráfico	Matt Flamm
Gráfico	Rebekah Piaquadio
Gráfico	Ian Lamont-Havers