Título | Grand Openings - Egg McMuffin |
Agencia | Cossette |
Campaña | Grand Openings |
Anunciante | McDonald’s |
Marca | McDonald’s Canada |
Fecha de primera difusión/publicación | 2021 / 11 |
Sector Empresarial | Comida |
Sinopsis | It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little “bubble of happiness” to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. To mark these special occasions, Cossette created a series of visuals that embody the playful joy of celebrations. Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin. Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration. |
Medio | Prensa y publicaciones |
Director de publicidad | Chuck Coolen |
Director de publicidad | Cathy Begley |
Director de publicidad | Mélissa Hains |
Director de publicidad | Vilma Morlin |
Director de publicidad | Jillian Pyper |
Director de publicidad | Andréanne Gilbert |
Responsable de la creación | Peter Ignazi |
Director ejecutivo de creación | Louis-Philippe Tremblay |
Director creativo | Anne-Claude Chénier |
Director creativo | Barbara Jacques |
Director creativo | Alex Gadoua |
Director artístico | Alexandre Jutras |
Director artístico | Fabrice Bouty |
Responsable de conceptos / redactor | François Julien Rainville |
Responsable de cuentas de agencia | Geoff Wilton |
Responsable de cuentas de agencia | Vanessa Audigand |
Responsable de cuentas de agencia | Natalie Azoulay |
Responsable de cuentas de agencia | Philippine Chabran |
Productora | Consulat |
Postproducción | Jonathan Kemp |
Production Art Director | Maïlis Roy-Lessard |