Ivan Nedeljković
Illustrator at Leo Burnett
Belgrade, Serbia
TítuloNew Driving Tests
Agencia
Campaña New Driving Tests
Anunciante Serbian traffic safety commission
Marca Serbian Traffic Safety Commission
Fecha de primera difusión/publicación 2012 / 10
Sector Empresarial Seguridad Vial
Sinopsis In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth. 
Medio Case Study
Illustrator
Illustrator
Responsable de conceptos / redactor
Responsable de conceptos / redactor
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