| Título | V Rapper |
| Agencia | Clemenger BBDO Sydney |
| Campaña | V Rapper |
| Anunciante | Frucor Beverages Ltd. |
| Marca | V-Energy |
| Fecha de primera difusión/publicación | 2017 / 2 |
| Sector Empresarial | Bebidas gaseosas |
| Sinopsis | A full-length music video that takes the form of a rap battle between Lil Pup and a V-drinking (and therefore bit better) version of himself, Lil Big Pup. Lil Pup vs Lil Big Pup was ON! A driving bass beat and infectious hook set the stage. Then it was over to the hip hop star with the witty lyrics. Lil Pup against the slightly wittier lyrics Lil Big Pup. The verses touched upon all the fundamental values hip hop holds dear – like fashion sense, diet, amount of Grammys won, number of tigers owned, how many Instagram followers they have, and the gregariousness of the private jets they bought their mothers. |
| Medio | Televisión y Cine |
| Duración | |
| Creative Lead | James Beswick |
| Responsable de conceptos / redactor | James Beswick |
| Director artístico | Oliver Beeston |
| Director creativo | Brendan Willenberg |
| Director creativo | Ben Clare |
| Productor de la agencia | Katrina Maw |
| Director de cuentas | Hanne Haugen |
| Founder | Cate Stuart-Robertson |
| Director ejecutivo de creación | Paul Nagy |
| Responsable de cuentas de agencia | Marshall Campbell |
| Planning Director | Rob Dougan |
| Head of Craft | Daniel Mortensen |
| Group Account Director | Phillipa Thomas |
| Marketing Director | Mark Wiedermann |
| Head of Energy | Karl Davies |
| Marketing Manager | Craig Harkness |
| Marketing Manager | Lennart Sipsma |
| Assistant Brand Manager | Alana Lucci |
| Realizador | Benji Weinstein |
| Productor | Graham Andrews |
| Director de fotografía | Brendan Steacy |
| Montador | Dave Whittaker |
| Artista / Dibujante | RMDY |
| Artista / Dibujante | Roshin |
| Sound Engineer | Anthony Tiernan |
| Productor | Karen Bryson |
| Productor ejecutivo | Corey Esse |
| Productor ejecutivo | Krista Marshall |
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