Título Shades of Blue
Agencia
MullenLowe Los Angeles
Campaña
Shades of Blue
Anunciante
AB Inbev
Marca
Corona
Fecha de primera difusión/publicación
2022 / 3
Sector Empresarial Cervezas, sidras, cervezas ligeras
Lema La Vida Mas Fina Sinopsis Committed to showing up in more places where drinkers are, this is the first time Corona has focused on sports within its "La Vida Más Fina" master brand campaign. It features WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, and Christian Laettner. The premise is that free from the stress, the rivalries, and the numbers, past and present basketball legends come together at the Corona Beach bar for some banter and small talk.
Medio
Televisión
Duración 30 seconds
Director ejecutivo de creación
Carlos Alija
Director ejecutivo de creación
Laura Sampedro
Managing Director
Javier Passerieu
Creative Director
Dave Estrada
Creative Director
Jonathan Graham
ACD, Writer
Ricky Johanet
ACD, Writer
Scott Stevens
ACD, Art Director
Jordan Sparrow
ACD, Art Director
Manu Gregori
Creative Director, Social
Patrick Simkins
ACD, Writers, Social
Horacio Sormani
ACD, Art Director, Social
Bruno (Coky) Franchino
Director de proyectos
Jade Whitford
Head of Integrated Production
Kate Hildebrant
Senior Producer
Whitney Husnik
Producer
Chris Webb
Director of Business Affairs
Davina Turnbull
Business Affairs Manager
Valerie Neibel
Head of Strategy
Mollie Partesotti
Group Strategy Director
Anna Vlajkovic
Group Strategy Director, Social
Sam Schaitberger
Senior Brand Strategist
Sheida Karami
Senior Brand Strategist
Ryan Hagen
Social Strategist
Terrence Lewis
Community Manager
Cori Vasquez
Group Account Director
David McKenzie
Account Director
Caroline Hanley
Account Director
Brad Ure
Jefe de cuentas
Lane Davis
Ejecutivo de cuentas
Izze Minzer
Director of PR
Erica Samadani
Group Account Director
Kayla Gorski
Account Director
Francisco Aguirre
Productora
Caviar London
Director
Neal Brennan
Productor ejecutivo
Tova Dann
Productor delegado
Eugene Sapp
DP
Jo Willems
Production Service Company
Latitude 18
Productor ejecutivo
Gerry Rivera
Productor ejecutivo
Santos Rivera Montero
Productor delegado
Lauri Vega
Editorial
Hutch Co
Montador
Jim Hutchins
Montador
Patrick O'Leary
Assistant Editor
Austin Hickman-Fain
Assistant Editor
Andrew Oleck
Assistant Editor
Jimmy Hutchins
Post Producer
Jane Hutchins
Efectos especiales
The Mill
VFX Supervisor
Siro Valente
VFX Producer
Lauren Yianilos
Productor ejecutivo
Anastasia Von Rahl
Audio
Lime Studios
Sound Design/Mixer
Zac Fisher
Assistant Mixer
Michael Baran
Producer
Susie Boyajan