Magnum - "Magnum Pleasure Hunt Across Amsterdam"

Brindfors MullenLowe

Brindfors MullenLowe Stockholm, Suecia

Premios

15566

Marca: Magnum
País: Países Bajos

Anunciante: Unilever

Título	Magnum Pleasure Hunt Across Amsterdam
Agencia	Brindfors MullenLowe
Campaña	Magnum Pleasure Hunt Across Amsterdam
Anunciante	Unilever
Marca	Magnum
Fecha de primera difusión/publicación	2012 / 1
Sector Empresarial	Helados
Sinopsis	With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you. A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity.
Problema	To further reinforce the brand promise “For pleasure seekers” and introduce a new member of the Magnum family: “Magnum Infinity”. But how do you take it to the next level if the first version “claimed” the whole Internet? You bring it to the real world.
Medio	Case Study
Director creativo	Patrik Westerdahl
Director creativo	Petter Lublin
Responsable de conceptos / redactor	Henrik Haeger
Director de publicidad	Mick Van Ettinger
Director de publicidad	Sophie Galvani
Director de publicidad	Alper Eroglu
Director de publicidad	Camilla Scognamiglio
Diseñador multimedia	Ellinor Bjarnolf
Diseñador multimedia	Rasmus Sjöborg
Other	Oscar Erlandsson
Director de cuentas	Tina Jarlerud
Account Assistant	Lisa Flacké
Account Assistant	Sofia Jönsson
Responsable de cuentas de agencia	Jessica Nordlund