The video is part of the 10th anniversary campaign of the NeoPop music Festival. To commemorate, we have done a book (the one that appears in the film), with the whole story of the festival (since the beginning). Is a book (special edition) for collectors that you can buy with the ticket.At this moment all the communications has been done digital/online, through out the website, Facebook, and social media platforms.
Filosofía
To tell the story of the festival, since the first edition until now (10th anniversary).
Problema
How to comomerate the 10th anniversary of this spcail music festival.
Resultado
We build a book that will be sold with the ticket where we can find the whole story of the festival since the first edition.