Título Mountain Pass
Agencia
Zulu Alpha Kilo
Campaña
Mountain Pass
Anunciante
Subaru Corporation
Marca
Subaru
Fecha de primera difusión/publicación
2022 / 1
Sector Empresarial Automóviles
Sinopsis Winter driving in Canada can be incredibly scary. Deep snow, artic winds, overtaking trucks and an unploughed mountain pass make for real-life terror. This campaign turns these nail-biting experiences into a thrilling movie trailer, complete with heart-palpating soundtrack, only to release all every bit of tension with an anticlimactic and happy ending. Our Subaru drivers even wave as they pass each other on the road . Why? Because winter driving is a whole lot less scary in Subaru with legendary Symmetrical AWD
Medio
Televisión
Duración 48 seconds
Responsable de la creación
Zak Mroueh
Director ejecutivo de creación
Wain Choi
Director creativo
Jonathan Smith
Responsable de conceptos / redactor
Jonathan Smith
Director artístico
Patrick Shing
Productor de la agencia
Karen Blazer
Responsable de cuentas de agencia
David Tremblay
Responsable de cuentas de agencia
Maura Kelly
Responsable de cuentas de agencia
Hayley Blackmore
Planning Team
Carly Miller
Planning Team
Heather Segal
Director de publicidad
Don Durst
Director de publicidad
Cynthia Bouris
Director de publicidad
Don Gill
Director de publicidad
Sara Pimental
Media Manager
Michelle Jairam
Media Manager
Natasha Cappelli
Productora
Circle Films
Realizador
Shaunoh
Productor de la productora
Greg Lund
Director de fotografía
Byron Kopman
Casting
Jigsaw, Toronto
Montaje
Zulubot
Montador
Brian Noon
Postproducción
Lauren Schell
Responsable de la producción
Adam Palmer
Assistant Editor
Adrian Gluvakovich
Postproducción
Dan Kelly
Colorista
Wade Odlum
Eggplant Collective
Adam Damelin
Productor de la productora
Nicola Threadgold
Peter Pacey
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Wain Choi
Creative Director/Writer
Jonathan Smith
Art Director
Patrick Shing
Agency Producer
Karen Blazer
Account Team
David Tremblay, Maura Kelly, Hayley Blackmore
Planning Team
Carly Miller, Heather Segal
Clients
Don Durst, Cynthia Bouris, Don Gill, Sara Pimental
Media Agency
OMD
Media Team
Michelle Jairam, Natasha Cappelli
Production House
Circle
Director
Shaunoh
Production House Producer
Greg Lund
Director of Photography
Byron Kopman
Casting Director
JigSaw Casting
Editing Company
Zulubot
Editor
Brian Noon
Post Production Producer
Lauren Schell
Head of Production
Adam Palmer
Edit Assistant
Adrian Gluvakovich
Online
Dan Kelly
Colourist
Wade Odlum
Music House
Eggplant
Audio Director
Adam Damelin
Producer
Nicola Threadgold
Engineer
Peter Pacey