Trivial Pursuit - "Trivial pursuit hotel (100s)"

Leo Burnett Moscow

Leo Burnett Moscow Moscow, Rusia

Premios

2033

Marca: Trivial Pursuit
País: Rusia

Anunciante: Hasbro

Título	Trivial pursuit hotel (100s)
Agencia	Leo Burnett Moscow
Campaña	Trivial Pursuit Hotel
Anunciante	Hasbro
Marca	Trivial Pursuit
Posted	Noviembre 2021
Sector Empresarial	Juguetes y juegos
Sinopsis	We opened a world-first hotel that accepts knowledge as a payment. The quality of your stay there depended on your ability to answer general knowledge questions from the Trivial Pursuit board game. For instance: if you knew Napoleon’s height in cm - you slept in a king size bed. If not - there was only a folding bed for you. The same principle worked for everyеhing: from hotel transfer and a swimming pool - to your food and the size of your TV. Even to book a stay on the hotel's website you had to answer questions, so even if you weren’t lucky enough to go there, you’d learned that Trivial Pursuit is a quiz game
Medio	Case Study
Marketing Manager	Anna Sverzhina
Brand Manager	Anastasia Alekseeva
Brand Manager	Anastasia Vasilyeva
Director ejecutivo de creación	Mikhail Kudashkin
Director creativo	Evgeny Shinyaev
Director creativo	Andrey Yarinich
Director artístico	Mikhail Yarovikov
Director artístico	Alexey Titinkov
Responsable de conceptos / redactor	Daria Morozova
Diseñador	Sergey Vasyanin
Diseñador	Valeria Pauli
Diseñador	Egor Kolesnikov
Diseñador	Evgeny Kuprin
DIRECTOR DE SERVICIO AL CLIENTE	Ilya Khrushchev
Responsable de cuentas de agencia	Daria Tarasova
Strategic Planning Director	Kirill Iorish
Director de proyectos	Ekaterina Beloshkurskaya
Director de arte digital	Ilya Ilyaskin
Managing Director	Larisa Paramonova
Business Development	Maria Romenskaya
Responsable de la producción	Nadezhda Smolnikova
Productor de la productora	Egor Gorbunov
Productor de la productora	Vladimir Rolik
Productor de la productora	Marina Gudakova
Realizador	Ilya Aksyonov
Director de fotografía	Yan Yasinsky
Jefe de decorados	Polina Gavrilova