Pony Malta - "Girls Define Girl"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

1702

Marca: Pony Malta
País: Colombia

Anunciante: AB Inbev

Título	Girls Define Girl
Agencia	MullenLowe SSP3 Colombia
Campaña	Girls Define Girl
Anunciante	AB Inbev
Marca	Pony Malta
Posted	Junio 2022
Sector Empresarial	Bebidas no-alcohólicas
Sinopsis	Alex Okada, global creative director at MullenLowe: “Words matter. Some can distort your self-perception and damage your confidence. And this is the root of the powerful ‘Girls Define Girl’. By inviting girls to create a new meaning for a word that in Spanish was originally left without meaning (if you look up girl in the dictionary it tells you to look at ‘boy”) they’ve shown the real meaning of being a girl in an inspiring way. The willingness to fight, dream and change things. Words do matter and in the world we live in, they should evolve for the better.”
Medio	Web Film
Duración	119 seconds
Chief Executive Officer (CEO)	Francisco Samper
Director creativo	Guillermo Siachoque
Chief Business Officer	Jose Manuel Hoyos
Director creativo	Jorge Eliecer Pinto
Group Business Director	Fabiana Manzi
Responsable de la producción	Jose Vicente Altamar
Chief Strategy Officer	Carolina Mejía
Director de cuentas	Daniel Salazar
Director ejecutivo de creación	Juan David Pardo
Director artístico	Julián-David González
Música	Camilo-Andrés Medina
Marketing Director	Juan Alonso Torres
Director ejecutivo de creación	Diego Muñoz
Responsable de conceptos / redactor	Laura-Daniela Rey
Strategist	Juan Camilo Romero
Responsable de conceptos / redactor	Valeria Benitez
Ejecutivo de cuentas	Juliana Pardo
Director Digital	Jennifer Boshell
Postproducción	Bogotá Post
Música	Giraf