KidsCan - "Hungry to Learn - All I Can Think About Is Food"

The Monkeys Aotearoa

The Monkeys Aotearoa Auckland, Nueva Zelanda

1553

Título	Hungry to Learn - All I Can Think About Is Food
Agencia	The Monkeys Aotearoa
Campaña	Back to School 2023
Anunciante	KidsCan
Marca	KidsCan
Fecha de primera difusión/publicación	2023 / 1
Sector Empresarial	Derechos Humanos
Lema	It's hard to learn when you're hungry
Sinopsis	The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class.
Filosofía	The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children.
Medio	Prensa y publicaciones
Responsable de la creación	Damon Stapleton
Director creativo	Christie Cooper
Director creativo	James Conner
Director artístico	Emily Joe
Responsable de conceptos / redactor	Simone Louis
Head Of Planning	Tom Sykes
Planner	Haley Hetherington
Head of Integrated Production	Rosie Grayson
Design Lead	Lucinda Fortescue-Hansen
Final Artist	Lisa Stowers
Studio Designer	Vivian Cheng
Media Agency	OMD Global
Productora	EIGHT
Realizador	Jamie Lawrence
Productor ejecutivo	Claire Kelly
Director de fotografía	Maria-Ines Manchego
Montador	Ben Chesters
Online Studio	Toybox
Empresa de creación sonora	Liquid Studios