| Título | Dress |
| Agencia | Bacon |
| Campaña | It's Just Stuff |
| Anunciante | Hedvig |
| Marca | Hedvig |
| Fecha de primera difusión/publicación | 2020 / 6 |
| Sector Empresarial | Seguros |
| Filosofía | It's just stuff. The slogan of the new campaign by Swedish insurance company Hedvig will probably catch most people by surprise. Nonetheless, it is the payoff in a new campaign featuring stolen bikes, lost luggage and burning dresses, directed by Norwegian directing duo Matias & Mathias and produced by Bacon. The campaign was made with the insurance Hedvig's creative department. |
| Medio | Interactivo |
| Duración | |
| Productora | Bacon |
| Marketing Director | Rebecca Lundin |
| Director de producción | Margarita Kradjian |
| Director creativo | Evelina Rônnung |
| Director creativo | Petter Swanberg |
| Productor | Pia Dueholm |
| Realizador | Matias & Mathias |
| Productor ejecutivo | Samuel Cantor |
| Production Coordinator | Nicholas Perry |
| Director de fotografía | Andreas Bjørseth |
| Lighting | Michael Sørensen |
| Jefe de decorados | Mads Jorgensen |
| Production Design | Wonderland |
| Wardrobe | Melanie Bushhave |
| Postproducción | Bacon XO |
| Productor | Eli Mari Sandal |
| Productor | Øystein Dyb |
| Colorista | Julien Alary |
| Sound Designer | Andreas Waag |
| Montador | Matias & Mathias |
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