Título | Assume That I can |
Agencia | Small |
Campaña | Assume That I can |
Anunciante | CoorDown |
Marca | CoorDown |
Fecha de primera difusión/publicación | 2024 / 3 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality. |
Medio | Case Study |
Duración | |
Director ejecutivo de creación | Luca Pannese |
Director ejecutivo de creación | Luca Lorenzini |
Director creativo | Paolo Montanari |
Managing Director | Alberto Scorticati |
Responsable de cuentas de agencia | Chiara Guadagnini |
Realizador | Rich Lee |
DP | Christopher Probst |
Productor ejecutivo | Karim Bartoletti |
Senior Producer | Silvia Bergamaschi |
Assistant Producer | Luca Bettinetti |
Montador | Luca Angeleri |
Productora | Indiana Production Company |
Assistant Director | Andrew Coffing |