| Título | Here for #CasaAmor |
| Agencia | St. Luke’s Communications |
| Campaña | Here for #CasaAmor |
| Anunciante | KP Snacks |
| Marca | Butterkist |
| Fecha de primera difusión/publicación | 2022 / 7 |
| Sector Empresarial | Tentempiés de aperitivo |
| Filosofía | St Luke’s has pounced on the opportunity to highlight unmissable moments of drama this year with its #GoGrabTheButterkist campaign for KP Snacks Butterkist popcorn brand. This time ‘Love Island’, the annual sizzling summer series, is firmly in its sights. The ITV2 dating show, in its eighth year, pairs singletons in a luxury villa in Mallorca with one couple vying to win the £50k prize pot. Flirting, flexing, banter and arguments overflow as they all search for true love, or have their hearts broken in the sun. Casa Amor chaos returned this week – the programme’s highlight - when couples are split into separate villas for a tumultuous few days: as “bombshells” arrive to tempt partners to split, first kisses are shared, raunchy challenges are set - and the separated couples have their resolve tested. For this campaign, Butterkist and St Luke’s have taken the brand’s ‘heart’ logo, and animated it cracking and breaking, with the endline Here for #CasaAmor - encouraging Love Island fans-in-the-know to #GoGrabTheButterkist. The simple graphic, tactical press ad, created by St Luke’s, which launches on Friday 8 July, will appear in the print issue of The Metro UK newspaper and on Twitter. The tactical campaign is going from strength to strength as it took advantage of the #WagathaChristie courtroom sketch opportunity in May, imagining the jury and barrister munching on Butterkist popcorn while listening to testimony; and a live stunt handing out popcorn to weary journalists outside Downing Street during #Partygate in January. |
| Medio | Redes Sociales |
| Duración | |
| Director de publicidad | Kevin McNair |
| Director de publicidad | Ilan Arkin |
| Director de publicidad | Benjamin Theobold |
| Director de publicidad | Katie Hill |
| Director ejecutivo de creación | Richard Denney |
| Miembro del equipo creativo | Phillip Meyler |
| Miembro del equipo creativo | Darren Keff |
| Creative Producer | Anna-Marie Mennecier |
| Planning Director | Emma Banks |
| Planner | Jack Goss |
| Business Director | Will Bright |
| Director de cuentas | Chloe Boothby |
| Ejecutivo de cuentas | Hettie Shirtcliffe |
| Diseñador | Pete Mould |
| Diseñador | Vanisha Mistry |
| Media Agency | Starcom MediaVest |
| Media Account Director | Nicole Allen |
| Commercial Display Director | Nick Brown |
| Display Manager | Dominic Villani |
| Biddable Account Manager | Sara Sjorgen |
| Biddable Executive | Tori Valentine |
Más creaciones
VER TODOYou'll Totally Get There
- MARCA:
- TotallyMoney
- AGENCIA:
- St. Luke’s Communications
Nutritional Ink: Oranges and apples
- MARCA:
- Dole
- AGENCIA:
- St. Luke’s Communications
Nutritional Ink: Grapefruit and plums
- MARCA:
- Dole
- AGENCIA:
- St. Luke’s Communications
Nutritional Ink: Oranges and grapes
- MARCA:
- Dole
- AGENCIA:
- St. Luke’s Communications
Malnutrition Labels: Nutritional Ink
- MARCA:
- Dole
- AGENCIA:
- St. Luke’s Communications
Here for the #Lionesses
- MARCA:
- Butterkist
- AGENCIA:
- St. Luke’s Communications
A Soldier is A Soldier (1mn)
- MARCA:
- The British Army
- AGENCIA:
- Accenture Song
A Soldier is A Soldier (30s)
- MARCA:
- The British Army
- AGENCIA:
- Accenture Song