Título | Loss of control |
Título (Lengua original) | Perte de contrôle (anglais) |
Agencia | la chose |
Campaña | Shockwave |
Anunciante | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
Marca | Sécurité routière |
Posted | Noviembre 2016 |
Sector Empresarial | Seguridad Vial |
Sinopsis | When Max loses control of his speeding motorbike and has a horrific accident, we see him flying through the air. He is joined by all the relatives who will be affected: his mother, who will be forced to tell him he is tetraplegic; his father, who will flinch every time the phone rings; and his wife, who will be forced to read his eyes – “eyes that will tell her nothing will ever be the same again”. Road safety: all affected, all concerned, all responsible. |
Medio | Televisión |
Realizador | Bruno Aveillan |
Director ejecutivo de creación | Pascal Grégoire |
Responsable de conceptos / redactor | Charles Flamand |
Director artístico | Alexandre Fort |
Director artístico | Guillaume Ganty |