| Título | Big Picture |
| Agencia | Tugboat |
| Campaña | Solution for you |
| Anunciante | Fuji Xerox Co. |
| Marca | Fuji Xerox |
| Fecha de primera difusión/publicación | 2012 / 11 |
| Sector Empresarial | Ordenadores profesionales, equipos de trabajo y servidores |
| Sinopsis | Communication: The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.This is one of the 3rd film series from the “Solution for you” campaign. |
| Filosofía | “Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution. |
| Problema | Background:This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.http://www.fujixerox.com/eng/ Fuji Xerox's service is to support corporation/people to enhance their business performance. |
| Medio | Televisión |
| Realizador | KOSAI |
| Director creativo | Taku Tada |
| Director ejecutivo de creación | Yasumichi Oka |
| Productora | Tohokushinsha Film Corporation |
| Productor | Takashi Aso |
| Productor | Marc Bedia |
| Productor | Pere Cavanilas |
| Productor | Hiroazu Hori |