Título | The Prevention Formula 2 |
Agencia |
VMLY&R Lima
|
Campaña |
The Prevention Formula
|
Anunciante |
Alicorp
|
Marca |
Opal
|
Fecha de primera difusión/publicación |
2023 / 5
|
Producto |
Detergent
|
Sector Empresarial | Productos de limpieza, jabones, detergentes
|
Sinopsis | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
Medio |
Prensa y publicaciones
|
Chief Executive Officer (CEO) |
Eduardo Grisolle
|
Director ejecutivo de creación |
Tin Sanchez
|
Director creativo |
Carlos Fernandez
|
Director creativo |
Poke Meza
|
Director artístico |
Fernando Guerra
|
Responsable de conceptos / redactor |
Kevin Torres
|
Diseñador |
Renzo Zapata
|
Production Director |
Leoni Lizarzaburu
|
DIRECTOR DE SERVICIO AL CLIENTE |
Sara Roif
|
Director de cuentas |
Anne Achata
|
Ejecutivo de cuentas |
Paolo Alvites
|
Fotógrafo |
Alex Freundt
|
CEO |
Eduardo Grisolle |
ECD |
Tin Sanchez |
Creative Directors |
Carlos Fernandez, Poke Meza. |
Art Director |
Fernando Guerra |
Copywriter |
Kevin Torres |
Designer |
Renzo Zapata |
Production Director |
Leoni Lizarzaburu |
Client Services Director |
Sara Roif |
Account Director |
Anne Achata |
Account Executive |
Paolo Alvites |
VP Marketing |
Patricio Jaramillo |
Homecare Platform Director |
Claudia Cornejo |
Marketing Manager |
Ernesto Conroy |
Brand Manager |
Mauricio Bettocchi / Ana Paula Lobatón |
Brand Lead |
Cristina La Puente |
League Against Cancer |
Damary Milla / Mónika Valencia |
Photographer |
Alex Freundt |
Digital Retoucher |
Midas |