L'Oréal - "Magic Retouch - Car"

McCann Paris

McCann Paris Neuilly sur Cedex, Francia

1997

Marca: L'Oréal
País: Francia

Anunciante: L'Oréal

Título	Magic Retouch - Car
Agencia	McCann Paris
Campaña	Magic in a bottle
Anunciante	L'Oréal
Marca	L'Oréal
Fecha de primera difusión/publicación	2022 / 8
Sector Empresarial	Productos para el cuidado del cabello
Filosofía	How do you turn a root touch-up product into a humorous campaign? That's the crazy bet McCann Paris has made. After its international Stand Up campaign, L'Oréal Paris has entrusted its new activation for its Magic Retouch product to McCann Paris. The world's leading beauty brand has granted the agency a great deal of creative freedom in the making of this commercial. McCann Paris envisioned a 70's world with an ultra-colored retro-chic atmosphere where Eva Longoria can be seen in the role of a "genie", armed with her Magic Retouch."The motto ’I’m worth it’ is crucial in today's world as it represents L’Oréal Paris’s purpose to empower women. But sometimes we can also allow ourselves to have a little comic relief. Magic Retouch is truly a magical product. Eva as a genie is perfect. This film is really truth well told: Magic in the bottle!" says Julien Calot, Creative Director at McCann Paris.The muse is out of the bottle, like a genie, and grants women their wish of making their roots disappear in "3-2-1 done!’’ This campaign was created in a parodic tone, allowing the sometimes taboo subject to be made less complicated, but also proving the effectiveness of the product with perfect and instantaneous coverage.The 360 campaign is captured across 3 TV spots, each featuring Eva Longoria and her Magic Touch bringing back the shine to women's roots in each of their daily situations. In France and the UK, the campaign is 100% on TV. In all other countries, there is also digital in addition to TV, particularly in Germany, Italy, Spain and the United States.
Medio	Televisión
Duración	20 seconds
Mercado	Estados Unidos, Alemania, Reino Unido, Italia, España
President	Charlotte Franceries
Director creativo	Julien Calot
Actor /Celebridad	Eva Longoria
Director creativo	Sylvain Mérigeau
Director creativo adjunto	Clémentine Pleux
Director creativo adjunto	Emmanuelle Miquel
Director artístico	Avril Garcia
Responsable de conceptos / redactor	Gerard Seifert
Chief Operating Officer (COO)	Anne-Sophie Carbo
Business Director	Pierre Bedere
Ejecutivo de cuentas	Tiphaine Hunault
Director de proyectos	Nadia Lasfar
Productora	Frenzy Paris
Realizador	Hans Emmanuel
Director de fotografía	Andre Chemetoff
Fotógrafo	Sofia Sanchez
Fotógrafo	Mauro Mongiello
Fotógrafo	Elodie Daguin
TV Producer	Severine Collandre
Post-production Producer	Laurianne Fréguin
Postproducción	Digital District
Sonido	Monster Music
Mix	Benzene Music
Compositor	Paula Valstein
Compositor	Roy Shen Zoor
Montador	Roy Shen Zoor
Usage Right	Delvincourt Caroline
Usage Right	Chintana Salikoun
Usage Right	Celia Martínez
Model	Grace Gao
Model	Vanessa Rottenburg
Model	Iris Cekus