The Times of India - "Calcutta Times"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

12983

Marca: The Times of India
País: India

Anunciante: The Times of India

Título	Calcutta Times
Agencia	Wunderman Thompson South Asia
Campaña	Flirt with Your City Rap
Anunciante	The Times of India
Marca	The Times of India
Fecha de primera difusión/publicación	2018 / 6
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life and everything related to city’s popular (pop) culture.
Filosofía	Over last few months, the brand has amplified its hyperlocal news coverage, youthful visual narratives, impactful content pointers and has brought in more exhaustive coverage across the content pillars of cinema, celebrities, food, fitness, fashion, campus, relationships, music related topics. Conceptualized by JWT India, the brand campaign is set to communicate the spicier, buzzier, trendier content proposition to its readers. The insight for this campaign comes from a simple observation- we are in a relationship with the city we choose to live in; sustained by many shared interests, shared progress and shared quality of life. But, over time city-dwellers get happy in their cocoons and self-imposed geographic confines, that inhibit their enjoyment of the city they live in. We resign to tried and tested outlets of entertainment, that restricts our exploration of the city’s pop-culture. It is time to re-kindle this romance with the city by updating our readers about the emerging daily hub for all that city-buzz, from waterholes to hunger zones, for party animals and artists and activists and everything that makes your city your city. And, because every relationship needs thrill to thrive and shared values to sustain, TOI’s metro supplements (TIMS) urge you to ‘Flirt with your city’. A city is not all about the chaos, hustle-bustle. It’s about discovering unknown facets, dive deeper into its culture, food, rituals, places, conversations and more. The films are the quirky re-telling of each city. What is it that makes one so uniquely different from the other? This is a story of pride, idiosyncrasies and how it is expressed and told through the campaign #FlirtWithYourCity. The ambition for this campaign is to create a dynamic anthem for each city driven by its unique pop-culture with the TOI’s Metro Supplements (TIMS) at the centre of it all. The narrative of the campaign uses Rap as the soundscape that draws from the rituals of each city, sounds of the city surroundings and edgy lyrics as the film wears a city avatar. The campaign is launched as a series of short films that portray their respective city’s nuances and showcases many celebrated names for their respective city like Deepika Padukone, Katrina Kaif, Vijendra Singh, Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Shruti Haasan, R Madhavan, Kiccha Sudeep, Aindrita Ray, Danish Sait, Sanjeev Kapoor and many others. The film has been conceptualized by JWT India, and created by Rawshark Films. The foot-tapping music is created by Dhruv Ghanekar, which brings together the soul and quirk of each city.
Medio	Televisión
Duración	98 seconds
Más información	http://flirtwithyourcity.com/
Storyboard Artist	Rajendra Bagate
Grade	Navin Shetty
Responsable de la creación	Senthil Kumar
Mixer	Joseph George
National Planning Director	Pinaki Bhattacharya
Senior Vice President	Pinaki Bhattacharya
National Creative Director	Sambit Mohanty
Managing Partner	Joy Chauhan
Senior Vice President	Joy Chauhan
Chief Strategy Officer	Bindu Sethi
Offline	Priyank Premkumar
Realizador	Aloke Shetty
Productor	Namrata Vankudre
Música	Dhruv Ganekar
Voz	Brodha V
Artist Representative	Arpan Peter
Additional Production	Gaurav Godkhindi
Executive Production	Malita
Director de fotografía	Sam Mohan
DOP Assistant	Abhishek Srivastava
Assistant Director	Suhaib
2nd Unit DOP	Amit Surendran
3rd Unit Director	Chintan Pokkar
1st AD & DA	Harsha MG
Additional Camera	Sajid Nazar
Intern	Akshay Kukreja
Productor delegado	Sanaullah Khan
Line producer Assistant	Swapnil Mote
Productor delegado	Nilma and Abhineet
Line producer Assistant	Ramesh Babu
Gimble	Tapan
Art Department	Varadaraj
Food Stylist	Sarab
DIT	Jitendra Yadav
Office Support	Ranga and Bikram
Offline Assistant	Prakash Pakked
Post Supervisor	Jay Apte
Post Assistant	Urmi
Online Artist	Sebastian Narsing
Online assistant	Satya and Tasneem
Animación	Fahad
Graphics	Aditya Vipparthy
Animación	Ranveer
Animación	Nitin Patel
Graphics	Jayakumar J
Graphics	Prajeesh
Animación	Rajiv Eipe
Realizador	Sanjeev Bhargava
Vice President (VP)	Sumeli Chatterjee
Associate General Manager	Alexander Valladares
Deputy Managing Director	Nikita Fernandes
Director creativo	Amish Sabharwal
Senior Vice President & Exec Business Director	P. Sridharan Iyer
DIRECTOR DE SERVICIO AL CLIENTE	Mudit Trivedi
Associate Vice President	Mudit Trivedi
Director de cuentas	Amrita Hazari
Strategic Planning Director	Shweta Khosla
Vice President (VP)	Shweta Khosla
Productora	Rawshark Films
Música	Wah wah Music
Productora	Slurp Studio
Productora	Yellow Umbrella
Postproducción	Nube
Postproducción	Famous
Travel	Vaibhav Tours