Born Healthy Foundation - "Baby Room"

J. Walter Thompson Amsterdam

J. Walter Thompson Amsterdam Amsterdam, Países Bajos

7622

Marca: Born Healthy Foundation
País: Países Bajos

Anunciante: Born Healthy Foundation

Título	Baby Room
Agencia	J. Walter Thompson Amsterdam
Campaña	Babyroom
Anunciante	Born Healthy Foundation
Marca	Born Healthy Foundation
Fecha de primera difusión/publicación	2016
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Filosofía	The birth of a baby is the happiest moment of your life. But not for everyone.Sadly, babies are stillborn or die during or shortly after birth every day in the Netherlands as a result of growth restriction, premature birth or congenital defects.Supported by the national professional organisations of gynaecologists, paediatricians and midwives, the Born Healthy Foundation finances scientific research with the aim of ensuring that as many babies as possible in our country enjoy a healthy start in life.In order to increase awareness of this relatively new organisation and the problem it is dedicated to solving, J. Walter Thompson Amsterdam has been brought on board.By showing how close together a birth announcement and a funeral notice can be, this awareness campaign will make painfully clear how fine the line is between the greatest happiness and the greatest sorrow faced by young parents.
Medio	Televisión
Duración	30 seconds
Post/VFX	Ambassadors
Responsable de conceptos / redactor	Joost van Nistelrooij
Responsable de conceptos / redactor	Marcel Hartog
Director artístico	Oscar Flinterman
Director artístico	Mike van Diem
Director ejecutivo de creación	Marcel Hartog
Strategy Director	Geertjan Baltus
Business Director	Lisa Merelle
Responsable de conceptos	Charlene Thomas
Productor	Lotte de Rooij
Productora	3FPS
Productor	Hanneke Kramer
Realizador	Jamille van Wijngaarden
Director de fotografía	Menno Westendorp
Montador	Chiel Muller
Sonido	Studio Alfred Klaassen