| Título | Calendar |
| Agencia | TBWA\ITALIA |
| Campaña | Calendar |
| Anunciante | GlaxoSmithKline |
| Marca | NiQuitin |
| Posted | Enero 2013 |
| Sector Empresarial | Salud y productos farmacéuticos |
| Sinopsis | We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year. |
| Medio | Impresiones Colaterales y de Marketing Directo |
| Productora | First Floor Under |
| Fotógrafo | Luca Fontana |
| Director de cuentas | Diletta Carminati |
| Responsable de conceptos / redactor | Mirco Pagano |
| Director artístico | Luciano Marchetti |
| Director creativo | Hugo Gallardo Dominguez |
| Director ejecutivo de creación | Nicola Lampugnani |
| Director ejecutivo de creación | Francesco Guerrera |