Pringles - "The Pringles NPC "

Grey London

Grey London London, Reino Unido

Premios

2674

Marca: Pringles
País: Reino Unido

Anunciante: Kellogg's

Título	The Pringles NPC
Agencia	Grey London
Campaña	Stay in the Game
Anunciante	Kellogg's
Marca	Pringles
Fecha de primera difusión/publicación	2022 / 6
Sector Empresarial	Papas fritas, crocantes maicitos, galletas y palitos salados
Filosofía	As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame as an NPC, a world first opportunity. The campaign, the latest from Pringles Mind Popping brand platform, will invite applications and then select a candidate to appear as an NPC in Train Sim World - the train simulation game available with Xbox Game Pass - as a Pringles vending machine re-filler with a prize of £20,000. To support the launch, Grey London has produced a series of films showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it. Those interested in applying are invited to post a creative video or selfie with a Pringles can explaining why they would be the best Pringles vending machine refiller NPC in under 50 words on Instagram, Twitter or Facebook including the hashtag #PringlesStayInTheGame and tag @Pringles_UK Applications for the position open on 20th June 2022 and close on 6th July 2022. All posts must be made public to be entered. Fifty applicants will then be randomly selected and put onto a shortlist, where each will be judged on its creativity, originality, and rationale as to why they will make the best Pringles vending machine refilling NPC. One successful applicant will then be chosen, and their likeness will be virtually reproduced and 3D modelled, so they appear as themselves in Train Sim World from September this year. To encourage further participation, a talking Pringles vending machine appeared at The Green, Boxpark Shoreditch on Tuesday 21st June to interview potential candidates. Over 100 people applied for the role including the ‘comms manager’ from a well known Premier League football club. The vending machine was voiced by multi-award winning stand-up comedian Ian Smith. Footage from the interviews will be released in the coming days on Pringles social channels. The new campaign, developed in association with Dovetail Games and Xbox, is intended to give Pringles an inspirational, credible, and authentic role at the very heart of modern gaming culture, making it the ultimate gaming accessory – an ambition in line with its wider aim to be the official snack brand for all social occasions. It uses social, in-game advertising, live stream on Twitch and OOH plus PR support. The competition runs across Europe, with applications open to core markets of UK, France and Germany and additional promotion in Italy and Spain.
Medio	Redes Sociales
Duración	120 seconds
Director de publicidad	Kelly Rafferty
Director de publicidad	Stephen Duggan
Director de publicidad	Aisling O’Hara
Director de publicidad	David Juvany
Director de publicidad	Roisin Devine
Director de publicidad	Stephen McSweeney
Director de publicidad	Gavin McGuinness
Director de publicidad	Louise Murphy
Director de publicidad	Chris Wildish
Director de publicidad	Fergus Brady
Worldwide Chief Creative Officer	Javier Campopiano
President & Chief Creative Officer	Laura Jordan Bambach
Director ejecutivo de creación	David Wigglesworth
Global Group Creative Director	Christopher Lapham
Global Group Creative Director	Aaron McGurk
Director creativo adjunto	Angela Harding
Director creativo adjunto	Terry O'Neill
Chief Strategy Officer	Raquel Chicourel
Planning Partner	Lee Barber
Senior Planner	Gilliam Caldwell-Dunn
Managing Partner	Agi Varanyi
Group Business Director	Tamsine Foggin
Director de cuentas	James Kenrick
Responsable de cuentas de agencia	Danielle Webb
Productor ejecutivo	Nazneen Read
Productor de la agencia	Jack Pethurst
Productor de la agencia	India Smith
Director de proyectos	Daniela De Lisi
Diseñador	Tyrone Zall
Montador	Ollie Flux
Artwork	Nigel Miller
EMEA partnership lead	Gordon Donald
MIAI brand partnerships Managing director	Claudine Harris
MIAI brand partnerships Partnership manager	Kali Ketchen
VP of Marketing	Keith Anderson
Head of Creative Services	Roxy Francis
Assistant Producer	Catriona Barber
Media Agency	Carat
Planning Partner	Greg Paterson
Client Director	James Morgan
Senior Creation Manage	Lauren Paterson