CityMe - "Shit Happens In Every City"

Leo Burnett Madrid

Leo Burnett Madrid Madrid, España

603

Marca: CityMe
País: España

Anunciante: CityMe

Título	Shit Happens In Every City
Agencia	Leo Burnett Madrid
Campaña	Shit Happens In Every City
Anunciante	CityMe
Marca	CityMe
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Otros servicios en línea
Sinopsis	The short film, directed by filmmaker Imanol Ruiz de Lara and produced by Antiestático, narrates in three acts a couple's visit to Madrid, interrupted by the storm Filomena, and reflects how the particular circumstances of a trip can change the concept of that place. The protagonists, through this app, manage to reconcile with the city years later, closing with the campaign's final idea "No city should let you down". The piece is made in artistic code, to convey the tone of the content and usability of CityMe.
Filosofía	CityMe, the app that provides virtual and audible guides in different cities, has entrusted creative agency Leo Burnett with the creation of its launch advertising campaign, entitled "Shit happens in every city". The campaign aims to encourage all those who had a bad experience in a city to rediscover and reconcile with it through CityMe. This app, founded by Guido Schinocca and Enoc Armengol together with a team from the media group VICE, makes you experience places differently through its virtual, audible, expert, and local guides, who narrate to the user, in audio format and through geolocation, everything relevant that happens around them as they walk through a city. The campaign also invites people to share a bad travel experience in the app's reviews in exchange for a code to activate a city's Premium format for free. The artistic language of the video encourages immersion in the story and identification with the characters, while at the same time reflecting CityMe's unique offer of tourism and urban audio smart content. There is no city that doesn't have something interesting to tell and offer, and this is reflected in this campaign developed by Leo Burnett.
Medio	Branded Content
Duración	231 seconds
Director de cuentas	Eva Galan
Miembro del equipo creativo	Gastón Guetmonovitch
Miembro del equipo creativo	Daniel Sáenz
Miembro del equipo creativo	Juan Frias
Miembro del equipo creativo	Albert Rius Antiga
Miembro del equipo creativo	Henrique Leite
Miembro del equipo creativo	Daniel Marco
Client Manager	Guido Schinocca
Client Manager	Enoc Armengol
Productora	Antiestático
Realizador	Imanol Ruiz de Lara
Producción	Matias Dumont
Producción	Matías Aisen
Producción	Santi García
Música	Diego Jacobina
Empresa de creación sonora	Beat Music
Postproducción	La Zapatilla Roja