| Título | Baby in the Box |
| Agencia | Jandl |
| Campaña | Crying For Help |
| Anunciante | Beneva Foundation |
| Marca | Beneva Foundation |
| Fecha de primera difusión/publicación | 2014 / 9 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | Infant abandonment and institutionalized children is a major Romanian social issue, reflected in media with headlines like "No one cares about their crying, it's inhuman". Beneva Foundation via Jandl, Bratislava decided to test people's indifference with an experience, by placing a sensor activated box that triggered a baby cry that got more intense as the person got closer. The reaction proved that when people experience first-hand a social issue, the natural instinct is to help, not to be indifferent. |
| Medio | Case Study |
| Responsable de la creación | Bernd Fliesser |
| Director creativo | Alex Strimbeanu |
| Responsable de conceptos / redactor | Andrei Gurau |
| Director artístico | Razvan Mitoiu |
| Responsable de cuentas de agencia | Marek Wilhalm |
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