| Título | Helping people creates an opposite |
| Agencia | Ogilvy Montréal |
| Campaña | Helping people creates an opposite “domino effect” |
| Anunciante | L'Oeuvre Léger |
| Marca | L'Oeuvre Léger |
| Posted | Febrero 2013 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | “Paul- Émile Léger, more than 60 years ago, created a movement. A movement to help young people in foreign lands, and those most in need, worldwide. A movement to help the senior citizens and families of Quebec. Today, thanks to you, L’Oeuvre Léger has helped more than 30 million people. Keep the movement going. Give.” |
| Medio | Televisión y Cine |
| Duración | |
| Director creativo | Martin Gosselin |
| Realizador | Dominique Laurence |
| Director artístico | Camille Parent |
| Director técnico | Sacha Sojic |
| Created | Bernardo Andrada, Luc Dupéré, Bob Lachapelle |
| Advisory Service | Marlene Boisvert, Linda Perez |
| Project Management Digital | Kenza Benyahia |
| Media | David Tremblay, Danuta Mierzwinski |
| Producción | David Michel, Marie-Josée Larocque |