Canon - "Long Live Love"

FCB Chicago

FCB Chicago Chicago, Estados Unidos

Premios

3450

Marca: Canon
País: Estados Unidos

Anunciante: Canon Inc.

Título	Long Live Love
Agencia	FCB Chicago
Campaña	Long Live Love
Anunciante	Canon Inc.
Marca	Canon
Posted	Junio 2021
Sector Empresarial	Fotocopiadoras
Sinopsis	For decades, Canon has been underestimated as “just a camera and printer company” when in reality, Canon is a world-class innovator with more patents than Sony, LG and Apple. To shift this brand perception, we chose the world's largest tech event, CES, as our stage and showed tech consumers, potential business partners, and journalists what Canon is truly capable of.We decided to bring the historic skate spot LOVE Park—documented extensively through Canon cameras in the past—back to life through Canon’s latest, cutting-edge technology. Skatable obstacles from LOVE Park were recreated and combined with an accurate virtual environment, in a first-of-its-kind mixed-reality skate session that made the dream of up-and-coming Japanese skaters come true.Skateboarding at LOVE park could be experienced and seen like never before, thanks to Canon’s Volumetric Video System which combines a 360 green screen with input from over 100 synchronized 4K cameras to instantly generate live 3D footage.
Medio	Case Study
Duración	134 seconds
Digital Agency	FCBX
PR Agency	Current Global
Productora	MediaMonks
Responsable de conceptos / redactor	Kiku Gross
Responsable de la creación	Andrés Ordóñez
Director creativo	Niels Sienaert
Director creativo	Tim Schoenmaeckers
Director ejecutivo de creación	John Bleeden
Ejecutivo de cuentas	Bianka Kristen
Art Producer	Karen Blatchford
Director creativo adjunto	Alex Johnson
Director of Strategic Planning	Brian Asner
EVP, Branded Content and Entertainment	Juan Woodbury
EVP, Head of Experiential	Kim DeNapoli
Management Director	Katherine Fleiss
Senior Project Manager	David Eldred
VP, Creative Director	Jasmin Whitmore
VP, Director of Business Affairs	Jeff Cowie