Pacific Gas & Electric Company - "Rebates"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Estados Unidos

4283

This ad is part of the ACT Responsible Collection

Marca: Pacific Gas & Electric Company
País: Estados Unidos

Anunciante: PG&E Corporation

Título	Rebates
Agencia	Venables Bell + Partners
Campaña	We can do this - PG&E
Anunciante	PG&E Corporation
Marca	Pacific Gas & Electric Company
Fecha de primera difusión/publicación	2007 / 11
Producto	Pacific Gas & Electric Company
Sector Empresarial	Producción de energía, materias primas, minerales
Lema	We can do this
Sinopsis	This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
Filosofía	To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Problema	To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Resultado	In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Medio	Interactivo
Mercado	Estados Unidos
Más información	www.wecandothis.com
Ejecutivo de cuentas	Lindsay Cole
Productor de la agencia	Stacey Higgins
Director de cuentas	Kate Jeffers
Responsable de conceptos / redactor	James King
Director de cuentas	Tom Scharpf
Ejecutivo de cuentas	Gwynne Teass
Director creativo	Paul Venables
Director artístico	Lauren Weinblatt