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Santi Urso
Santi Urso
Senior Art Director at Le Pub
Milan, Italia
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Título¡Marte! For Another Planet
Agencia
Campaña ¡Marte! For Another Planet
Anunciante Lavazza
Marca Lavazza
Fecha de primera difusión/publicación 2023 / 4
Sector Empresarial Café, té, bebidas a base de chocolate calientes, preparados para el desayuno
Filosofía Lavazza, the leading Italian coffee company, has unveiled ¡Marte! For Another Planet: the brand-new coffee product hat grows on Mars. It doesn't exist yet, but its name plays on Lavazza’s product range called ¡Tierra! as a fun feature to raise awareness about the importance of taking care of our planet. The Earth Day stunt includes a video presenting the product with the aim of highlighting Lavazza's commitment to teaching coffee producers how to breed coffee through sustainable farming practices and protect the only planet on which it grows: the Earth.

The digital activation takes viewers on a journey to Mars and features red beans that look as if they could have been grown in a Martian environment. Just when you think that ¡Marte! could be real, the video reveals that it’s not yet possible. The new campaign, through suspense and irony, reaffirms that Lavazza supports coffee farmers by fostering good agricultural practices to counter the effects of climate change, so that hopefully they won't have to grow coffee on Mars any time soon.
Medio Integrated Media/360 Activation
Duración
Global CEO/CCO
Responsable de la creación
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Senior Art Director
Senior Copywriter
Global Head of Content & Social
Senior Content Manager
DIRECTOR DE SERVICIO AL CLIENTE
Director de cuentas
Responsable de la producción
Productor de la agencia
Senior Strategic Planner
Productora
Realizador
Director de fotografía
Productor ejecutivo
Productor
Productor
Montador
Colorista
Postproducción
Música
Audio Post Production
Production Advisor

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