| Título | Giving Type |
| Agencia | Havas London |
| Campaña | Giving Type |
| Anunciante | NHS Blood and Transplant |
| Marca | NHS Blood and Transplant |
| Fecha de primera difusión/publicación | 2023 / 6 |
| Sector Empresarial | Donación de sangre/órganos |
| Sinopsis | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
| Medio | Interactivo |
| Duración | |
| Marketing Manager | Louise Glover |
| Responsable de la creación | Vicki Maguire |
| Director ejecutivo de creación | Dan Cole |
| Director ejecutivo de creación | Andy Garnett |
| Responsable de conceptos / redactor | Aly Marx-Blackwell |
| Responsable de conceptos / redactor | Frank Blackwell |
| Director artístico | Sasha Midgley |
| Responsable de la producción | Katie Keith |
| Strategy Director | Deputy Head of Strategy |
| Strategist | Drew Barclay |
| Foto / Ilustración | SMITH |
| Media Agency | MG OMD |
| Productora | Hunky Dory |
| Productor ejecutivo | Nick Papworth |
| Post | Absolute |
| Producción | Absolute |
| Productor ejecutivo | Pete Winslett |
| Efectos especiales | Joe Tang |
| Sound Engineer | Arge |
| Colorista | Juliette Wileman |
| Audio Post | Absolute |
| Assistant Marketing Manager | Helen Duggan |
| Head of Marketing | Nadine Eaton |
| Marketing Manager | Marsha Crossland |
| Marketing Manager | Tom Aggett |
| Business Director | Natasha Thomas |
| Director de cuentas | Sophia Jenkins |
| Responsable de cuentas de agencia | Molly Kay |
| Head of Media | Louise Bonnar |
| Productor | Jakub Pieta |
| Assistant Producer | Elvin Musiriza |
| Creative Producer | Jakub Pieta |
| Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Executive Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Diseñador | Darta Losane |
| Design Director | Josh Toogood |
| Concept Designer | Morgan Shipley |
| Realizador | Otis Dominique |
| Director de producción | Lisa Lake |
| Director de fotografía | Courtney Bennett |
| Montador | Phoebe May |
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