Volkswagen - "Volkswagen Hotsite"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

8694

Marca: Volkswagen
País: Brasil

Anunciante: Volkswagen

Título	Volkswagen Hotsite
Agencia	AlmapBBDO
Campaña	Volkswagen imported models hotsite
Anunciante	Volkswagen
Marca	Volkswagen
Fecha de primera difusión/publicación	2011 / 7
Sector Empresarial	Alquiler de automóviles, furgonetas y maquinaría
Filosofía	Volkswagen launches hotsite with imported models The factory’s space on the Internet directed to the Premium Range of vehicles was created by AlmapBBDO Aligned with the modern behavior that values technology and innovation, Volkswagen airs a hotsite (http://www.premium.vw.com.br/ or www.vw.com.br/premium) directed to imported vehicles, highlighting the launches. The new Touareg, Passat and Passat Variant are the first models available for the site visitor to try out, with access to over 130 pictures of the vehicles’ factory items, besides images of the vehicles in different environments. With the proposal of introducing the cars in an interesting way, the hotsite brings a fast menu showing each one separately and the main items, as well as eight videos explaining how a few features work or the cars’ performance. It is also possible to view the cars through a conceptual conveyor, bringing them in the form of geometric figures. As differentials, a mobile version of the site that works on any cell phone and is on the air already with the same attributes for the PC and Mac versions, besides two ads for iPad, which will be published in the iPad version of Exame and GQ magazines. For this launch, AlmapBBDO also developed an online campaign, which will be aired until July 31. Social networks are also part of the divulgement strategy, since the visitor can enjoy pictures and the hotsite itself, besides twitting features and characteristics of the cars. Spec sheet: hotsite Advertiser: Volkswagen Product: New Touareg, New Passat and New Passat Variant Creative Director: Luiz Sanches Creative Co-Directors: Luciana Haguiara; Sandro Rosa Art Directors: Tiago Marcondes; Bruno Guimarães Copywriters: Marcelo Pignatari, Raphael Valenti Programming: On Interactive Motion Design: On Interactive Sound Design: Golden Sounds Factory Information Architecture: Luis Felipe Fernandes Technology Director: Fernando Boniotti Account Executives: Vanessa Previero, Leilaini Holdorf, Aline Carreta Macedo, Rodrigo Falcão, Malu de Godoi Planning: Cintia Gonçalves, Sérgio Katz Approval: Herlander Zola, Ana Paula Lobão e Fabio Souza.
Medio	Sitios de Internet
Responsable de cuentas de agencia	Malu de Godoi
Desarrollador técnico	Fernando Boniotti
Desarrollador técnico	Luis Felipe Fernandes
Empresa de creación sonora	Golden Sounds Factory
Programador	On Interactive
Responsable de conceptos / redactor	Marcelo Pignatari, Raphael Valenti
Director creativo	Luiz Sanches
Planificador estratégico	Cintia Gonçalves
Planificador estratégico	Sérgio Katz
Director creativo adjunto	Luciana Haguiara
Director creativo adjunto	Sandro Rosa
Director artístico	Tiago Marcondes
Director artístico	Bruno Guimarães
Responsable de conceptos / redactor	Marcelo Pignatari
Responsable de conceptos / redactor	Raphael Valenti
Responsable de cuentas de agencia	Vanessa Previero
Responsable de cuentas de agencia	Leilaini Holdorf
Responsable de cuentas de agencia	Aline Carreta Macedo
Responsable de cuentas de agencia	Rodrigo Falcão