| Título | Farm Son |
| Agencia | BBDO New York |
| Campaña | Insure Carefully, Dream Fearlessly |
| Anunciante | American Family Insurance |
| Marca | American Family Insurance |
| Fecha de primera difusión/publicación | 2018 / 7 |
| Sector Empresarial | Seguros |
| Filosofía | American Family Insurance has launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign. This latest iteration tells heartwarming stories to demonstrate that everyone’s dream is worth protecting. The campaign, created by BBDO New York, features an anthemic spot as well as two long-form films that illustrate that protection and support from American Family ultimately provides the freedom to go out and pursue your dream, or even someone else's. In one film, a brother fulfills his sister's dreams by embarking on a road trip to visit places on her bucket list. A second spot looks at the universal tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go. The anthem spot, “This Dream,” brings to life American Family’s belief that they don’t protect things, they protect dreams, and what it takes to make dreams a reality is exactly what it takes to protect them – hard work, dedication, and the right support. Additional films will continue to roll out throughout the year. In a category that has focused on the uncertainty of the world, American Family Insurance has chosen to instead center on the possibility of a better future. This is the latest in a series of optimistic stories told by the brand, following the 2016 “Dad Insurance” and last year’s “Duet” featuring Jennifer Hudson. |
| Medio | Televisión |
| Duración | |
| Director ejecutivo de creación | Susan Golkin |
| Responsable de la creación | Greg Hahn |
| Productor ejecutivo | Becky Burkhard |
| Director de cuentas | Gati Desai Curtis |
| Interactive Producer | Danielle Amico |
| Comprador de arte | Katie Johnson |
| Business Manager | Heather Weissman |
| Worldwide Chief Creative Officer | David Lubars |
| Head of Integrated Production | Dave Rolfe |
| Planning Director | Steve Panawek |
| Assistant Account Executive | Jenni Moseley |
| Head of Art Production | Erin Breen |
| Music Producer | John Melillo |
| Director creativo | Mike Folino |
| Director creativo | Luis Romero |
| Head of Music Production | Rani Vaz |
| Associate Strategy Director | Kim Ryneska |
| Director artístico adjunto | Lizzy Lehn |
| Director Data Solutions | Tina Allan |
| Account Manager | Erin Sheehan |
| Production Company | Smuggler |
| Director de fotografía | Jody Lee Lipes |
| Producer | Ray Leakey |
| Producer | Todd Field |
| Director | Jamie Rafn |
| Productor ejecutivo | Drew Santarsiero |
| Productor ejecutivo | Patrick Milling-Smith |
| Productor ejecutivo | Brian Carmody |
| Productor ejecutivo | Sue Ahn |
| Chief Operator | Andrew Colon |
| Content Producer | Francesca Lentini |
| Edit Company | Rock Paper Scissors |
| Editor | Adam Pertofsky |
| Producer | Lisa Barnable |
| Productor ejecutivo | Eve Kornblum |
| Assistant Director | Marjorie Sacks |
| Assistant Director | Anne-Laure Dhooghe |
| Post Production Company | MPC |
| Producer | Aiste Akelaityte |
| Productor ejecutivo | Jess Kurnit |
| Director creativo | Alvin Cruz |
| Conform Artist | Matt Tremaglio |
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