Título | The new 2013 Ram 1500 Launch |
Agencia | Publicis Sapient |
Campaña | The new 2013 Ram 1500 Launch |
Anunciante | Ram Trucks |
Marca | RAM |
Fecha de primera difusión/publicación | 2012 / 4 |
Producto | 1500 |
Sector Empresarial | Automóviles |
Sinopsis | The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest. |
Medio | Case Study |
Duración | |
Más información | www.ramtrucks.com/en/2013/ram_1500/ |
Creative Director | Alan Pafenbach |
Associate Creative Director | Giancarlo Pisani |
Copywriter | Dave Kuhl |
Copywriter | Adam Cote |
Director artístico | Jim Ballard |
Designer | Josh Eaker |
User Experience Designer | Enoila Oluwule |
User Experience Designer | Kunal Bhatia |
Developer | Joe Morgan |
Developer | Joe Carpenito |
Developer | Alvin Crespo |
Developer | Tim Lawrence |
Quality Assurance | Ramanakumar Chilla |
Strategy | Scott Karambis |
Strategy | Alyssa Ackerman |
Ejecutivo de cuentas | Nakia Reeves |
Ejecutivo de cuentas | Gina Lovisa |
Productor | Ben Tischler |
Project Manager | Nathaniel Bennett |
Director de proyectos | Logan Benson |
Associate Creative Director | Pete Valle |
Creative Operations | Andrew Zuehlk |
Legal | Saska Antoski |
Business Consultant | Jess Harper |