| Título | Bertucci’s Brand Relaunch Campaign |
| Agencia | Publicis Sapient |
| Campaña | Bertucci’s Brand Relaunch Campaign |
| Anunciante | Bertucci’s |
| Marca | Bertucci’s |
| Fecha de primera difusión/publicación | 2012 / 4 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work. |
| Medio | Interactivo |
| Duración | |
| Más información | www.bertuccis.com/welcome |
| Director creativo | Alan Pafenbach |
| Sr Art Director | Carlos Noel Perez |
| Sr Art Director | Micah Whitson |
| Sr Art Director | Matt McGowan |
| Director creativo adjunto | Pete Louison |
| Responsable de conceptos / redactor | Adam Cote |
| Director artístico | Michelle Melino |
| Diseñador | Kirsten Mohr |