| Título | Scent Decorator |
| Agencia | Droga5 |
| Campaña | Home Is In The Air |
| Anunciante | Reckitt Benckiser |
| Marca | AirWick |
| Fecha de primera difusión/publicación | 2015 / 3 |
| Sinopsis | The first of its kind in the air care category, ScentDecorator.com enables you to find the perfect fragrance to fit any room in your home. The site is rolling out across much of the North America / Western Europe region, including Canada, UK, Spain, Italy and Poland this year. Additional roll-out will follow in other international markets later this year. The site is also optimized for mobile, making it easy to access anytime, anywhere. Very simple in use, a user is prompted to choose at least three images on the homepage that match the environment they're looking to create in their home. They are then presented a page detailing the desired mood, as well as suggested Air Wick products, home décor tips and DIY projects from expert bloggers to bring that mood to life. The tips and projects are practically as simple to do as the app itself and made just for this platform. Scent Decorator is backed by extensive research with leading fragrance experts. These experts allowed Air Wick to take visual + mood + scent intelligence and have it result in an actual product to match, and tips for your home to help bring to life this combination made specifically for your mood. As a result of the in-depth research, there are trillions of image combinations you can do that will result in one of the 16 moods, so the Scent Decorator can be used time and time again at any point for any room. ScentDecorator.com will continue to be updated as new Air Wick products are released and new content is added by partner design and DIY experts. |
| Medio | Sitios de Internet |
| Más información | www.scentdecorator.com |
| Director creativo | Tim Gordon |
| Responsable de la creación | Ted Royer |
| Productor ejecutivo | Steve Wi |
| Productor ejecutivo | Phyllis Koenig |
| Creative Chairman | David Droga |
| Responsable de conceptos / redactor | Spencer Lavallee |
| Director artístico | Jen Lu |
| Diseñador | Deanna Solis |
| Chief Creation Officer | Sally-Ann Dale |
| Head of Integrated Production | Niklas Lindström |
| Interactive Producer | Ranee Kumar |
| UX Director | Daniel Perlin |
| Senior UX Designer | Annie Ha |
| Senior Content Strategist | Allison Eve Zell |
| Associate Director of Technology | Keath Chan |
| Senior Interactive Developer | Jim Alexander |
| Global Chief Strategy Officer | Jonny Bauer |
| Group Strategy Director | George Bennett |
| Strategy Director | Will Davie |
| Communications Strategist | Bryn Little |
| Group Account Director | Olivia Legere |
| Director de cuentas | Kristoffer Aldorsson |
| Director de proyectos | Courtney Kosup |
| Senior Brand Manager | Gary Rizzo |
Más creaciones
VER TODOWe can talk about it
- MARCA:
- Ad Council
- AGENCIA:
- Droga5
Breathe
- MARCA:
- Harley Davidson
- AGENCIA:
- Droga5
The 1619 Project
- MARCA:
- The New York Times
- AGENCIA:
- Droga5
The Long Fight / Gender Gap
- MARCA:
- The New York Times
- AGENCIA:
- Droga5
The Truth is Worth It: Rigor
- MARCA:
- The New York Times
- AGENCIA:
- Droga5
The Truth is Worth It: Resolve
- MARCA:
- The New York Times
- AGENCIA:
- Droga5
The Truth is Worth It: Perseverance
- MARCA:
- The New York Times
- AGENCIA:
- Droga5