Título | Prince Game Trailer |
Agencia | Ogilvy Paris |
Campaña | Prince Game Trailer |
Anunciante | Mondelez International |
Marca | Prince de LU |
Fecha de primera difusión/publicación | 2015 / 4 |
Sector Empresarial | Bizcochos, pan, galletas de centeno |
Sinopsis | Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery! Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world. Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" |
Medio | Branded Content |
Duración | |
Director creativo | Paul Kreitmann |
Chief Executive Officer (CEO) | Philip Heimann |
Director ejecutivo de creación | Baptiste Clinet |
Director creativo | Fred Levron |
Responsable de conceptos / redactor | Antoine Gauquelin |
Responsable de conceptos / redactor | David Martin Angelus |
Responsable de conceptos / redactor | Vincent Pedrocchi |
Responsable de conceptos / redactor | remy aboukrat |
Director artístico | Bruno Bicalho Carvalhaes |
Director artístico | Chris Rowson |
Director artístico | Cédric Moutaud |
Director artístico | Julien Conter |
Supervisor depublicidad | Karine Chick |
Supervisor depublicidad | Julie Levet |
Supervisor depublicidad | Laura Fantoni |
Agencia Supervisor | Natalie Heckel |
Agencia Supervisor | Myriam Nouicer |
Agencia Supervisor | Alix Trinh |
Agencia Supervisor | Cédric Bertin |
Planificador estratégico | Alexandra Mimoun |
Planificador estratégico | Antoine Bayle |
Productor de la agencia | Olivier Mordacq |
Productor de la agencia | Ryan Leonard |
Productor de la agencia | Antoine Bagot |
Head of Technology | Adrien Leygues |
Productora | Cube Creative |
Productor | Alexandre Pagot |
Realizador | Rémi Chapotot |
Realizador | Tristan Michel |
Responsable de la producción | Fabien Cellier |
Sonido | Comptoir du Son et des Images |
Música | Franck Marchal |
Mixing Engineer & Sound Design | Alexandre Poirier |
Game Production Company | Moonbots Studios |
Director creativo | Adam Volker |
Chief Technical Officer | Bohdon Sayre |
Productor | Sulivan Parker |
Website Production Company | Lifelike |
Productor | Marney Beliveau |
Tech Lead | Soham Qadri |