| Título | Energy Drink |
| Brief | Albertans are pretty good at recycling their beverage containers - but there is still room for improvement. To remind people to recycle every single time, we created a campaign starring angry, talking beverage containers.Energy drink bottles, milk cartons, and juice boxes could finally sound off at the people who threw them in the garbage and remind them to do better. Witness the motivating power of trash talk. |
| Agencia | DDB Canada |
| Campaña | Trash Talk |
| Anunciante | Alberta Beverage Container Recycling Corporation (ABCRC) |
| Marca | Alberta Beverage Container Recycling Corporation |
| Fecha de primera difusión/publicación | 2023 / 7 |
| Sector Empresarial | Cuestiones medioambientales |
| Sinopsis | Alberta Beverage Container Recycling Corporation (ABCRC) strives to improve the return rate on all beverage containers and promote the environmental, economic, and social benefits of recycling. |
| Medio | Web Film |
| Director ejecutivo de creación | Adam Thur |
| Director ejecutivo de creación | Rica Eckersley |
| Director artístico | Dax Fullbrook |
| Responsable de conceptos / redactor | Dax Fullbrook |
| Responsable de conceptos / redactor | Rica Eckersley |
| Strategist | Hadas Grossman - VP |
| Managing Director | Steve Emmens |
| Managing Director | Bolt Content |
| Live Action Director | Justin Francis |
| Executive Director | Tsui Ling Toomer |
| Lead Animator | Austin Hillebrecht |
| Montador | Scott Graves |
| Designer | Hilary Zak |
| Designer | John Naboye |
| Group Account Director | Andrew Moschuk |
| Responsable de cuentas de agencia | Jamie Libon |
| Vice President (VP) | Kathy Shapka |
| Digital Media Lead | Julia Mathias |
| Digital Strategist | Bronson Petrovic |
| Chief Executive Officer (CEO) | Eve Remillard-Larose |
| Integrated Producer | Narine Artinian |
| Diseño imagen | Andrew Dieffenbach |
| Director técnico | Patrick Coan |
| Efectos especiales | Adam Sager |
| Character Designer | Sam Niemann Lena |
| Character Designer | Lena Podesta |
| Compositor | Sophya Vidal |
| Colorista | Martin Melnick |
| Audio Executive Producer | Tyna Maerzke |
Más creaciones
VER TODOPREEMI
- MARCA:
- Canadian Premature Babies Foundation (CPBF)
- AGENCIA:
- DDB Canada
Juice Box
- MARCA:
- Alberta Beverage Container Recycling Corporation
- AGENCIA:
- DDB Canada
Milk Carton
- MARCA:
- Alberta Beverage Container Recycling Corporation
- AGENCIA:
- DDB Canada
Beautifully Combined
- MARCA:
- Peek Freans
- AGENCIA:
- SID LEE TORONTO