| Título | Fry Defender |
| Agencia | Tribal Toronto |
| Campaña | Fry Defender |
| Anunciante | McDonald's |
| Marca | McDonald's Canada |
| Fecha de primera difusión/publicación | 2014 / 11 |
| Producto | Fry Defender |
| Sector Empresarial | Restaurantes y comida rápida |
| Lema | Fries Worth Defending |
| Sinopsis | Fry theft affects millions of Canadians every year. Which is why McDonald’s Canada is proud to announce the release of Fry Defender – the world’s first French Fry security system and a vital part of our crusade to end fry crime. Because McDonald’s French Fries aren’t just delicious, they’re fries worth defending. McDonald’s Canada’s new site, www.mcdonaldscanada.tumblr.com, expands the world of fry theft with fun, shareable content. Users can read up on the different types of fry thieves, compare the most sought after McDonald’s fries and explore fry theft throughout history, including the Great Fry Heist of 1974. |
| Medio | Mobile Advertising |
| Duración | |
| Mercado | Canadá |
| Postproducción | Rooster Post Production |
| Audio Post Production | Pirate Toronto |
| Director artístico | James Leake |
| Responsable de conceptos / redactor | Jamie Spears |
| Director ejecutivo de creación | Joshua Stein |
| Director creativo | Matt Rogers |
| Director creativo adjunto | Diego Bertagni |
| Productor de la agencia | Chris Webden |
| Productor de la agencia | Ella Gruber |
| Productor de la agencia | Ariane France Smith |
| Director de cuentas | Susan Grant |
| Strategist | Sandra Moretti |
| Diseñador | Norma Penner |
| Diseñador | Earvin Fanfair |
| Director técnico | Paul Jara |
| UX Designer | Daniel Wiseman |
| Desarrollador de programas | Justin Masse |
| Social Media Director | Ed Lee |
| Senior Social Cultivator | Laura Muirhead |
| Social Cultivator | James Ly |
| Productora | Family Style |
| Realizador | Jono Hunter |
| Director de fotografía | Brett Van Dyke |
| Productor ejecutivo | Donovan Boden |
| Productor delegado | Jason Aita |
| Montador | Jeff Poremba |
| Post-Production Producer | Yumi Sayama |
| Online Editor | Andrew Rolfe |
| Postproducción | Fort York |
| Colorista | Jason Zukowski |
| Postproducción | Notch Video |
| Audio House Producer | Tyna Maerzke |
| Audio House Producer | Colleen Murphy |
| Audio Director | Steve Gardner |
| Audio House Engineer | Keith Ohman |
| Casting | Mann Casting |
| Media Agency | OMD Toronto |
| Media Strategy Director | Jeremy Graham |
| Media Strategist | Carolyn Pelletier |
| Senior Advertisng Director | Hope Bagozzi |
| Senior Manager, Digital | Shannon O'Rouke |
| National Advertising Manager | Linda Luu |
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